Our Stories > Danielle Gray : Manager, North America division
Danielle
Gray
Joined Caspian One in January 2012
Manager of the Canadian (FinTech) division
Delivery, Sales and Account Management responsibilities
[Interviewed December 2021]
Starting from the beginning, what was your path to Caspian One?
Before Caspian One I was working as a Sales Negotiator with a local leading estate agent in the area. I’d left university about two years before and was really enjoying the sales industry, improving my confidence and learning to pitch and prospect for new business. It was okay, for a while... but the financial award for the effort and the hours you put in was becoming frustrating.
I met a friend, Lucy, through my partner, who worked for Caspian One at the time. I was 22, she had an awesome car, and I was still dragging around my 15-year-old Peugeot 106 on viewings at this point (with the paint chipping off the bonnet!). We got talking about her job over a glass of wine and she was so passionate and enthusiastic about what she did, I could genuinely tell she loved her job!
Three job interviews later and I landed a role as a Recruitment Consultant within the North America division. I initially helped them build out a tech centre for a leading global bank in Research Triangle Park, North Carolina. That was for the first 4-5 months, and then after that, I settled into the Canadian market where I’ve remained ever since.
How would you say the role has changed, from day one to where we are now?
When I first joined, we serviced a select number of clients. They were starting to either offshore to lower-cost centres in North America or, were moving back to build out the Canadian headquarters. We had no presence there, but because of our great work in London’s financial markets and reputation, these clients were asking for our help on ‘pilot mode’.
I joined around 18 months after that initial pilot, but we were still really saturated by two clients, which was sustainable for our team at the time. We stayed like this for a long time, servicing the contract and permanent market of one huge global bank and another smaller client.
We didn’t have much training back then. I remember being given a job description on my first day, printed from a client's website – and being told to “call this Manager and pick up a job”. I always remember this because it was a BA job (I didn’t even know what a Business Analyst was!) and I had to pick up the vacancy, work the role and, within 48 hours supply my three best candidates. It was like, “wow, this is the environment then!”.
Looking back now, training on the job, learning from my mistakes – was the best way for me to do it. I was very young, VERY money-hungry, and I wasn’t afraid of hard work. I’d put in the effort before with little reward in my old job, and I thought that if I could put in the same amount of effort here, hopefully, the reward would come in time.
Looking back on it, I didn’t love classroom training – I appreciate it, but to sit 9 am - 3 pm in a classroom having someone talk at me, I didn’t find much benefit in that at all. Being thrown in at the deep end in sink or swim mode, learning as we go and making mistakes; I think 3 months in I was on a plane heading to the US for my first set of client meetings – for me, that was the best way to learn.
From a confidence perspective - how to handle myself professionally at 22/23 years old, dealing with high-net worth individuals in a field that was way out of my depth. That was the best thing for me, and I think, personally and professionally, that’s made me who I am today.
Looking at where the company was then to how Caspian One is now, we’ve matured and stabilised. There’s better management structure, we have goals (quarterly, monthly, yearly). Teams are involved in budgets and what we need to do to get there. We’re spreading our risk with client diversity and variety and putting people where their strengths lie - previously the only path to the top was to be a Manager, but that’s not always the case.
There were times in my mid-twenties when it felt like “the only way I’m going to be at the top is if I’m a manager” ... I wasn’t ready to manage people, no way.
I was too immature, too selfish, and I was in it for myself (which was perfect at the time). Now I’m a Delivery Manager, I’m more mature, I’ve got experience, I’ve made mistakes and had great rewards and successes – and I can now see the rollercoaster everyone else is going through. I can see me in them. I’ve been there, done that and learnt along the way. To now coach and mentor a team around me is so rewarding watching them reach their individual milestones and goals is wonderful to see.
In my opinion, our team is the strongest it’s ever been today. We’re way more collaborative and everything in the division is an open book; we know how everyone's doing and can hold each other accountable. It’s very much a case of working as a team rather than as individuals, that’s probably the biggest change I’ve seen and brought us closer together.
What would you say have been either the greatest moments or simply ‘highlights’ over the last ten years - good or bad?
My account with a well-known American (multinational) investment bank, going client first, must be my biggest achievement here. I say ‘mine’ because I held the account since its infancy at Caspian One, and I’m incredibly proud of the scale it’s grown to and the reputation we have built as a company.
We are trusted by the hiring managers and HR, to go out and get the job done. We don’t overstep the mark, we don’t say the wrong thing to the wrong people, and it’s given us a really easy ability to work with a PSL style client in an exclusive way which is rare in the market these days.
In terms of highlights, accompanying the account above would have to be trips to New York, Toronto and Montreal, to get that feedback face to face. That was a massive highlight for me! I’ve been on a lot of meetings over the past 10 years, but when I go to this Client it always feels like I was only there the week before.
It’s very surreal to walk around this huge global investment bank in Canada, completely different from the world I’m from and have people recognize me by my face or just my name. That felt like a huge achievement. I left there thinking, “wow, we’ve done something really amazing here” and today I truly believe we are still one of the top suppliers for this account so a huge thank you to our team for supporting it.
On a personal work achievement, I’m one of the last remaining North America veterans and I’m proud that I’ve weathered the storm after all these years. I’d say Paul and I have held on tight, adapted to the change, worked hard and done what we know best - putting our experience into practice. Getting to the managerial level I’m at now is a huge achievement for me. It’s a reward for the work I’ve put in over the years and recognition that I’m in the right place, doing the right thing for my skillset.
How has a career at Caspian One impacted your life outside of work?
Oh, it changed my life!
Before I joined Caspian One, I was 23 on less than minimum wage. It was hard - I didn’t care about having money to spend materialistically at that point. My goals then were just to earn over £1000/month net. Then, in my first year at Caspian One, I was awarded ‘Best Newcomer’, and the rest is history. I've just bought my second home, it’s my dream home in the dream location and I still find that unbelievable, it’s wild.
In addition to that, there’s the flexibility. I have a full-time job and was still able to take some time out to have a baby and come back to where I left off; returning to the role feeling comfortable, knowing Caspian One had given me the safety, security, and flexibility to balance family and work life and I'm thankful for that.
What are the realities of working with North American clients whilst being based in the UK?
The benefit is that you get more downtime than our Canadian competitors. You’re in the office and online before they’re even out of bed – meaning you get access to job boards, can reply to clients' emails, finish resume prep, complete admin and marketing, team training etc, in the morning. That’s a massive benefit.
It’s also a good talking point, us being in the UK and them in Canada. They hear the accent and they’re intrigued, making for a good conversation starter. Anything that’s big in UK news they are interested in our opinion on. There’s also the personal benefit of starting later in the day, meaning you can go to the gym, run errands or get some extra shut-eye in the mornings.
In reality, even though we have our contracted hours, there are times you work until the job is done. Often this is admin, interview feedback, client onboarding etc, but it’s critical that this is completed else it can be a whole day and a half until people come back online in North America. It’s a mindset thing. You have to live and breathe this job to be truly successful and get the most out of it.
What are your thoughts on the direction Caspian One is headed in the years to come?
Our plans are really very exciting and it’s nice to be involved now, with a clear view of the road ahead. What I like most is that it’s a ‘we’re all in this together’ plan, making it a collaborative company effort. Even in our division, we’re talking about how we’re going to achieve goals, not just this quarter but next year and beyond.
I’m goal-driven, and I do think the people who are very successful here, however that may be, are always working towards their next goal. I have multiple personal goals for the next five years and these plans will allow them to happen. For some, it’s hard to visualize now, but time will go fast and it’s a good time, post covid, for us to work towards a common goal.
What would be your message to someone considering Caspian One or newly joining the business?
Recruitment isn’t what people think it is.
If you’re interested in recruitment, do your research and think about what a recruiter does and what the transferable skills are, particularly the soft skills. I didn’t come from a recruitment background at all. I had two years of sales experience beforehand, but it was the softer skills that made me successful. Confidence, drive, persistence, an element of competitiveness, even being a bit nosey (inquisitive).
Sure it can change your life financially, but what you can learn from a professional standard is also hugely valuable. From building confidence in how you present, to how you hold yourself properly in a professional environment, pitch for new business, close, negotiate, market/advertise - even general communication skills. With Caspian One it’s possible to build a huge, diverse toolbox of skills that can open up many doors for you in the future.